Paid marketing essentials focus on strategies and tools to optimize ad performance and ROI. Here’s a breakdown:
- Clear Goals: Define objectives (e.g., brand awareness, lead generation, or sales) to guide ad strategy and measure success.
- Audience Targeting: Use demographics, interests, behaviors, and custom audiences to reach the right people.
- Ad Platforms: Leverage platforms like Google Ads (search, display), Meta Ads (Facebook, Instagram), LinkedIn Ads, and TikTok Ads based on your audience.